Few things feel as discouraging for an Amazon seller as receiving a notice that your Amazon account has been closed or
suspended. Whether you are a beginner just setting up your FBA journey or an established seller
with years of experience, a closed account can feel like hitting a wall. Suddenly, your source
of income is frozen, your listings vanish and your customers can’t buy from you.
The good news is that, in most cases, a closed Amazon account isn’t the end of the road. Sellers
can often reactivate their account by understanding Amazon’s policies, identifying what went
wrong and submitting a strong appeal. At FBA Centre, we have guided sellers through this process
many times, helping them recover their businesses and return stronger.
In this blog, we will walk you through why accounts get closed, how to prepare an effective plan
of action and the exact steps you should take to activate a closed Amazon account.
Why Amazon Closes or Suspends Accounts
Before you can fix the problem, you need to know what caused it. Amazon doesn’t close accounts at random. Usually, the reason falls into one of these categories:
1. Policy Violations
Amazon has strict selling policies. Violations like selling counterfeit products, restricted items or violating intellectual property rights can result in account closure.
2. Performance Issues
If sellers consistently fail to meet Amazon’s performance standards, such as late shipments, high order defect rates or poor customer feedback, the account may be suspended.
3. Multiple Accounts Without Approval
Operating multiple seller accounts without Amazon’s permission is a red flag. Amazon wants transparency and running multiple accounts is considered a breach of trust.
Operating multiple seller accounts without Amazon’s permission is a red flag. Amazon wants transparency and running multiple accounts is considered a breach of trust.
Sometimes, an account is closed because Amazon couldn’t verify your business details, banking
information or identity documents.
Understanding the exact reason for closure is the first step toward resolution.
Can a Closed Amazon Account Be Reopened?
Yes, most of the time, a closed or suspended Amazon account can be reactivated.
The key is to:
Amazon doesn’t want to punish sellers permanently. Their goal is to protect customers and maintain marketplace integrity. If you can prove that your business is trustworthy and compliant, you have a strong chance of reinstatement.
Steps to Reactivate a Closed Amazon Account
Let’s break down the process into actionable steps.
Step 1: Read the Suspension or Closure Notice Carefully
Amazon always sends an email outlining why the account was closed or suspended. This notice may include the type of violation, affected ASINs or documentation requests. Don’t skim read carefully. Every word matters.
Step 2: Identify the Root Cause
Ask yourself:
You can’t write an effective appeal until you understand the real cause of the problem.
Step 3: Collect Evidence and Documentation
Amazon values proof. Depending on the issue, you may need to provide:
Strong documentation shows Amazon that your business is legitimate.
Step 4: Write a Clear Plan of Action (POA)
This is the heart of your appeal. A Plan of Action explains to Amazon:
Your tone should be professional, honest and solution-focused. Avoid blaming Amazon or customers take responsibility.
Step 5: Submit the Appeal
Log in to Seller Central, navigate to the Performance Notifications section and submit your appeal with supporting documents. Make sure your POA is concise (one to two pages maximum) and well-structured.
Step 6: Wait for Amazon’s Response
Amazon typically replies within 24–48 hours, but sometimes it may take longer. If your appeal is rejected, don’t panic. Review their feedback, strengthen your Plan of Action and resubmit. Persistence and clarity are key.
Best Practices for a Strong Appeal
When working to reactivate a closed Amazon account, the appeal you submit plays a critical role
in the outcome. At FBA Centre, we have helped many sellers
through this process and we know what
Amazon looks for in a solid Plan of Action.
First, it is essential to be specific. Avoid vague statements like “We’ll try harder next time.”
Amazon wants to see detailed, actionable steps that address the exact issue. For example, if the
closure was due to late shipments, outline how you have improved your fulfillment process.
Second, always stay professional. It is natural to feel frustrated, but your appeal should
remain polite, respectful and solution-oriented. Remember, Amazon’s goal is to protect
customers, not punish sellers unfairly.
Third, provide evidence whenever possible. Supporting documents such as invoices, order tracking
details or screenshots strengthen your credibility and prove that your business is compliant.
Finally, keep it concise. Long, emotional appeals rarely work. Stick to the facts, present your
plan clearly and show Amazon you have taken corrective and preventative measures.
By following these best practices, you will increase your chances of reinstatement and
demonstrate to Amazon that you are committed to operating responsibly.
How Long Does Account Reactivation Take?
The length of time it takes to reactivate a closed Amazon account depends on the reason for the suspension. In straightforward cases, such as when Amazon only needs additional verification documents, sellers may see their accounts reinstated within just a few days. However, for more complex issues like policy violations, intellectual property disputes, or performance-related concerns, the process can take several weeks. This is because Amazon often requires multiple rounds of communication and clarification before approving reinstatement. The most important factors are persistence, patience and precision. Each appeal you submit should include clear, complete and accurate information to speed up the process.
Common Mistakes Sellers Make During Appeals
Many sellers unknowingly hurt their chances of reinstatement. Avoid these pitfalls:
At FBA Centre, we have seen how these mistakes delay reinstatement. A carefully prepared appeal is always more effective.
How FBA Centre Can Help
Dealing with a closed Amazon account is stressful, but you don’t have to face it alone. At FBA Centre, we specialize in helping sellers reactivate suspended or closed accounts quickly and effectively.
We provide:
With our expertise, you will save time, reduce stress and greatly increase your chances of getting your account reinstated.
Final Thoughts
So, how do you activate a closed Amazon account? The answer lies in understanding the reason for closure, preparing a strong appeal with evidence and showing Amazon that you have taken steps to correct the problem.
While the process can be challenging, thousands of sellers successfully reactivate their accounts every year. By staying professional, proactive and persistent, you can turn this setback into a comeback.
At FBA Centre, we have helped countless sellers recover their accounts and continue building profitable businesses. If your account has been closed, don’t wait; get expert support today and take the first step toward reactivation.